Product Development: From Board Games to Bytes

Why do some products, digital or analog, capture our imagination while others never make it past the prototype stage? In this dynamic talk, Renegade Game Studios consultant Thomas Haver pulls back the curtain on the product development secrets hidden in the world of modern board games. From revitalizing classic franchises to building brand new titles from scratch, he shows how the same principles that drive compelling gameplay also drive successful technology products. Grounded in the IIBA BABOK® and real world case studies, this session offers practical and repeatable strategies for discovery, iteration, stakeholder alignment, and creating experiences users actually love. Attendees will walk away with a fresh, cross industry perspective: no matter your role, your domain, or your company's level of maturity, good product development plays by the same rules. If you are ready to level up your approach to product development and see your craft through an entirely new lens, this is your next must attend session.